Alemira

Product Marketing Manager
Singapore

Description

Job Responsibilities

The expected candidate for this role will take ownership to generate demand, promote revenue, manage product life cycle, positioning and develop and implement partner marketing strategies. You’ll need to have excellent planning, project management, communications skills as well as demonstrated experience working cross- functional marketing and channel teams. Join us and let’s make a difference together.

Responsibilities
- Manage product life cycle, product positioning, product benchmarking/ comparison and pricing matters for the B2B segment.
- Analyse competitors’, market trends, and identify gaps to grow market share for product category
- Responsible for budgeting, go-to-market strategy, and product launches, working closely with the product development, sales, and marketing team.
- Take ownership for leading programs and campaigns that generate demand, increase revenue. Develop sales enablement tools, marketing materials to elaborate on the product positioning.
- Develop and carry out joint marketing plans and initiatives through and in partnership with partners. Work closely with the Partner and - Sales team to develop and implement strategies and campaigns to generate demand and expand market share
- Act as a conduit between education, product, and marketing teams

Requirements

- 5+ year experience in product marketing ideally with SaaS for business-to-business (B2B)
- A storyteller with the ability to translate product intent and features into compelling narratives, messaging based on data and user insights
- Familiar with integrated and multi-channel digital marketing campaign tactics
- Ability to multi-task while maintaining attention to accuracy and quality of work
- Strong analytical and project management skills
- Strong stakeholder management and communication skills with the ability to influence cross functional team.
- Ability to navigate ambiguity and adapt quickly
- Good command of English to liaise with international clients and stakeholders
- Experience in Ed-Tech is a plus

About the Organization

SIT Alemira is a digital ecosystem for education and research. Our mission is to transform learning, education and science and provide access to quality education for the world.

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