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Australian International School

Director of Marketing and Admissions


Job Responsibilities

• This role requires an individual with 10+ years’ sales management experience, with oversight on corporate level brand and integrated marketing expertise. This role has significant experience in both message development and execution, gained in an environment where they have worked across multiple channels to multiple audiences.
• Demonstrated skills, knowledge and experience in the design and execution of sales and admissions activities.
• Experience in analysing data, market dynamics and designing creative and pragmatic solutions.
• Experience developing and managing budgets.
Outstanding influencing skills and ability to operate in a matrix organisation.
Able to demonstrate a broad range of professional management, communication and marketing skills, in addition to managing and motivating a multidisciplinary team.
Digitally savvy, being able to understand and harness the digital environment to effectively engage with diverse stakeholder groups. Understand the importance and potential of CRM systems and databases. Experience with Salesforce, Pardot and Dynamics would be seen as an advantage.
Deep knowledge of the principles of marketing and communications and fluency in using social media effectively.
An understanding of using insights to shape strategic and operational plans, and of brand protection and growing value in a brand.
Able to work strategically without close supervision whilst being a key senior member of the school within the support team.
Able to manage a heavy work program, work to set priorities and achieve against targets.
An analytical, numerate and disciplined thinker, with the ability to think complex issues through and produce commercially sound judgments.
A committed and loyal individual, prepared to work the necessary hours to meet deadlines.
An excellent copywriter with the ability to create and adapt tone of voice relevant to the audience whilst working within an overarching corporate style.
Empathetic with a school community, able to tap into the needs of parents to share communications that are relevant and impactful.
Patient and thoughtful mentor to a team of direct reports with a collaborate style, inspiring and modelling best practice.
Experience of working in an international school is advantageous.


• Degree level or higher qualification in marketing, communication or related field.
• 10+ years of experience in sales management, execution and oversight. Brand and integrated marketing experience and leadership is an advantage.

About the Organization

The Australian International School in Singapore (AIS) strives to be a globally recognized centre for excellence, where our students consistently exceed expectations and are committed to addressing the needs of the world. Guided by our values of Respect, Opportunity and Achievement, our students are globally focused yet distinctly Australian.

AIS is the only southern-hemisphere school in Singapore that offers an Australian curriculum-based global education for students from the age of three to 18 years. We currently educate over 2,600 students across all year groups. This truly international education begins with the International Baccalaureate Primary Years Program (IB PYP) from Preschool to Year 5, a recently developed school-specific curriculum framework for Years 6 to 8, Cambridge IGCSE in Years 9 and 10, and the Higher School Certificate (HSC) or International Baccalaureate Diploma Program (IB DP) for Years 11 and 12. The Australian Curriculum (AC) underpins our entire curriculum from Preschool through to Year 8 and our academic year runs from January to December. There are over 50 nationalities represented at the School with a teaching staff of over 250 teachers. AIS is a member of the Cognita group of schools.

Cognita Schools are committed to safeguarding and promoting the welfare of children and young people and expects all staff, volunteers and other third parties to share this commitment. Safer recruitment practice and pre-employment background checks will be undertaken before any appointment is confirmed. Appointment is subject to an enhanced Disclosure and Barring Service (DBS) check for regulated activity (if the candidate has lived in the UK) and/or criminal/police or equivalent background checks for all other countries inhabited (irrespective of whether you worked in those countries).

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