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Council for Advancement and Support of Education (CASE)

Manager, Marketing and Communications
Singapore

Description

Job Responsibilities

DUTIES AND RESPONSIBILITIES
The core functions of this position include but are not limited to the following:

Marketing and Communications
• Develop, manage, and coordinate strategies to promote and raise awareness of CASE Asia-Pacific activities, working closely with the educational programs, research, membership, and business
development teams, and volunteers.
• Promote CASE Asia-Pacific programs and events to achieve target delegate numbers, whether an educational program event or a membership engagement activity, through various channels, including coordinating, designing, and writing direct mail promotions to recruit delegates for conferences and events.
• Manage marketing activities including identify channels to ensure effective reach to targeted audience and markets.
• Plan and manage CASE Asia-Pacific editorial calendar.
• Copywriting and creation of all communications materials, including online, print, social media, for conferences and seminars, membership, and corporate communications.
• Story development and copywriting for CASE website (including uploading content utilising a content management system), member e-newsletters/communications, reports and other
communications channels as required. This will include liaison with communication colleagues in CASE offices globally.
• Provide copywriting support for the CASE Asia-Pacific Executive Director.
• Edit and proofread all marketing materials, reports, press releases, and communications messages distributed from CASE Asia-Pacific.
• Regular liaison with marketing and communications colleagues in CASE offices globally to ensure consistent messaging and branding across CASE.
• Manage and be responsible for CASE branding in the region, including branded display materials, in liaison with HQ marketing team.
• Provide proactive and reactive media relations.

Circle of Excellence Awards Program
• Work with HQ Awards Team to manage the recruitment of regional judges and the “Best of”
regional judging process.
• Work with HQ on regional publicity of the awards program.
• Work with CASE Asia-Pacific Executive Director on communication of winning awards.
• Organise the regional printing of award certificates and presentation at award ceremony.



General
• Develop and manage annual budget for the portfolio.
• Develop and manage monthly reporting to monitor and analyse marketing and communications data and social/digital analytics, to support strategic planning.
• Other projects as required.
• Some evening or weekend work may be required.
• Occasional travel as required.

Requirements

Education and Experience
• Bachelor’s degree or equivalent in any discipline.
• Marketing/communications qualification (desirable, or minimum three years’ experience).
• Direct marketing experience and working in a target-driven environment.
• Communications experience, including but not limited to social media.
• Experience of working in education, the not-for-profit sector, or a membership organisation.

Skills and Abilities
• Strong written and oral communication skills.
• Excellent copywriting skills.
• Excellent IT skills, including familiarity with content management systems and e-marketing.
• Print and web design skills.
• Strong eye for detail and concern for accuracy.
• Strong organisational and project management skills and the ability to work with tight deadlines.
• Excellent time management and prioritisation skills with ability to manage multiple projects.
• Ability to communicate effectively with people of all levels and work well as part of a team.
• Ability to liaise with printers and designers to commission print.
• Ability to manage projects with external suppliers/contractors.

Attitudes
• Demonstrable interest in education and the mission of CASE.
• Commercial acumen and target-driven.
• Friendly but confident manner.
• Energetic and highly productive.
• Ability to work under pressure and juggle multiple priorities.
• Ability to work as part of a small team and on own initiative.
• Readiness to work flexible hours on occasion (e.g., over weekends at conferences) and global meetings outside of regular business hours.

About the Organization

The Council for Advancement and Support of Education (CASE) is a global, not-for-profit membership association with a vision to advance education to transform lives and society. We are the home for advancement professionals, inspiring, challenging, and equipping them to act effectively and with integrity to champion the success of their institutions. CASE defines the competencies and standards for the profession of advancement, leading, and championing their dissemination and application with more than 97,000 advancement professionals at 3,100 member institutions in 80 countries.

Broad and growing communities of professional practice gather under the global CASE umbrella. Currently these include alumni relations, communications, fundraising, government relations, marketing, and advancement services. These professionals are at all stages of their career and may be working in universities, schools, colleges, the arts and cultural sector or other not-for-profits. CASE membership also includes many corporate partners. CASE uses the intellectual capital and professional talents of an extensive network of volunteers to advance its work.

Headquartered in Washington D.C., CASE works across all continents from its offices in London, Singapore and Mexico City and seeks to achieve a seamless experience for all its communities: particularly its members, volunteers, and staff. Its strategic plan seeks to make CASE truly global. Working together across time zones and borders, CASE staff in all offices seek to make this ambitious OneCASE aspiration a reality.

This is an opportune time to join CASE Asia-Pacific. The team is small with a friendly, professional, and responsive ethos. It is in the nature of the operation that, although each staff member has an individual role, everyone is involved in the overall activities.

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